Ferano Wibisono — Commercial Director & Filmmaker

Two studios. One unified craft.

I divided my work into two distinct worlds: commercial brand films that drive impact, and intimate human stories that preserve real emotion.

wearesaltlab • Commercials & Brand Campaigns

Brand films with punch, taste, and cinematic rhythm.

This is where I craft commercial campaigns that actually grab attention. Every brand has its own DNA and visual taste—whether you need high-energy TV spots, sleek corporate profiles, or tabletop culinary visuals, I adapt completely to your aesthetic frequency.

Because I direct, shoot, and color-grade myself, the process stays fast, personal, and agile. Zero agency bloat, lightning turnaround, and a director’s cut that speaks for itself.

Explore wearesaltlab →

WEARESALTLAB • COMMERCIAL REEL

paperwolf studios • Weddings & Human Stories

Raw emotion, honest light, and timeless memories.

Founded in 2014, Paperwolf is my dedicated sanctuary for real human connection. No cheesy poses or forced smiles—just documentary-style wedding cinematography, destination vows, and family milestones captured with natural light and 35mm warmth.

I treat every love story like a short film. We stay unobtrusive, catch the quiet in-between moments, and handcraft the color so your wedding film feels like a classic cinema reel you'll cherish for decades.

Explore paperwolf studios →

PAPERWOLF STUDIOS • WEDDING CINEMA

DIRECTED • SHOT • DELIVERED

COMMERCIAL & FILM DIRECTION

Commercials people actually want to watch.

From high-octane commercial brand campaigns at wearesaltlab to intimate, timeless love stories at Paperwolf Studios. Every frame is directed with sharp cinematic rhythm, technical precision, and zero agency bloat.

TRUSTED COLLABORATIONS

Trusted by industry leaders, national brands & global names.

Over the years, I’ve had the privilege of directing and shooting commercial campaigns for brands across retail, hospitality, tech, and beauty.

LANEIGE

The Ritz-Carlton

Havaianas

ERHA

KOBE

MOMAMI

SweetEscape

L'Occitane

HSBC

Dior

segari

Sulwhasoo

ERSPO

ZALORA

mothercare

wilio

ISMAYA+

Chickster

Kaneko Hannosuke

ANKER

CLOEV

SECONDATE

LANEIGE

The Ritz-Carlton

Havaianas

ERHA

KOBE

MOMAMI

SweetEscape

L'Occitane

HSBC

Dior

segari

Sulwhasoo

ERSPO

ZALORA

mothercare

wilio

ISMAYA+

Chickster

Kaneko Hannosuke

ANKER

CLOEV

SECONDATE

THE STORY BEHIND FINALBOARD

Dozens of high-speed commercial sets every year.
That’s why I built FinalBoard.

Directing high-stakes commercial campaigns means coordinating huge crews under unforgiving agency deadlines. But behind the scenes, production communication was pure chaos: WhatsApp groups exploding with 500 messages, lost PDF revisions, and call sheets scattered everywhere.

I built FinalBoard to eliminate the noise, keep my entire crew in sync in real time, and give clients crystal-clear visibility from storyboard to wrap. It's an all-in-one studio canvas for Mac, iPad, and iPhone.

FinalBoard Studio

Built for Directors, DP & Production Crews

Explore FinalBoard at finalboard.app ↗

FinalBoard Studio on Mac, iPad and iPhone

FinalBoard Studio Canvas • Built for Filmmakers

woof.

2012 – 2026

PHOTO SHIRO.heic • Forever In The Frame

ˆ ω ˆ

Yeah, the icon looks sick, right?

That cool little white dog in the sunglasses peering over the slate? That’s Shiro.

Through 14 years of making films—from 2012 to 2026—one loyal companion was always right beside my edit desk: Shiro. He sat next to the monitor through every overnight render, every deadline crunch, and every cut. He never touched a keyboard, but he was the best co-director I could ever have.

FinalBoard was built in honor of Shiro. The little white dog watching over the studio canvas is Shiro, forever in the frame.

In Honor of Shiro • 2012–2026

LET'S TALK

So that’s a bit of my story.
Now, tell me yours.

Whether you're a brand looking for fresh ideas for your next campaign, or a couple planning an unforgettable celebration—let's connect. Let's get to know each other, see if we vibe, and figure out how we can make something really special together.

Hit me up →

Based in Jakarta • Available Worldwide • Pre-Production to Post-Production

Filmmaking with Soul.
Crafted from Pre to Post.

Two studios. One unified craft.

Brand films with punch, taste, and cinematic rhythm.

Raw emotion, honest light, and timeless memories.

Commercials people actually want to watch.

A few recent favorites.

Trusted by industry leaders, national brands & global names.

Dozens of high-speed commercial sets every year.
That’s why I built FinalBoard.

Yeah, the icon looks sick, right?

So that’s a bit of my story.
Now, tell me yours.

Two studios. One unified craft.

Brand films with punch, taste, and cinematic rhythm.

Raw emotion, honest light, and timeless memories.

Commercials people actually want to watch.

A few recent favorites.

Trusted by industry leaders, national brands & global names.

Dozens of high-speed commercial sets every year.That’s why I built FinalBoard.

Yeah, the icon looks sick, right?

So that’s a bit of my story.Now, tell me yours.

Dozens of high-speed commercial sets every year.
That’s why I built FinalBoard.

So that’s a bit of my story.
Now, tell me yours.